Packaging Design and Illustration in Collaboration with Inbetween Design
With a touch of vintage flair, GOOOGI is a juice brand with a tint of sophistation. With the use of delicate watercolour illustrations articulated by Nettie, the branding communicates the sense of dedication of juice brand to 'chase after' the freshest fruit in order to produce the best juice. Yet the slogan plays a pun with the wording, by substituing 'chasing' with 'tracing', a sense of sublty and craftsmanship is emphasised and illustrated along with the fine brush strokes of the fruit paintings. The idea of mapping freshness all over the world adds vibracy and energy to the brand in coordination with the artistry of juice making.