GOOOGI
Packaging Design and Illustration in Collaboration with Inbetween Design
With a touch of vintage flair, GOOOGI is a juice brand with a tint of sophistation. With the use of delicate watercolour illustrations articulated by Nettie, the branding communicates the sense of dedication of juice brand to 'chase after' the freshest fruit in order to produce the best juice. Yet the slogan plays a pun with the wording, by substituing 'chasing' with 'tracing', a sense of sublty and craftsmanship is emphasised and illustrated along with the fine brush strokes of the fruit paintings. The idea of mapping freshness all over the world adds vibracy and energy to the brand in coordination with the artistry of juice making.
Little Winter Orange
Packaging Design and Illustration in Collaboration with Inbetween Design
Little Winter Orange is an award winning packaging design. From blooming to bearing the fruit, the orange takes an entire year of hard work to formulate its sweetness and juiciness. Unlike conventional oranges, the Little Winter Orange matures in winter. The branding and packaging design wish to focus on the craftsmanship taken to grow this orange. Taken inspiration from 'Jack and the Beans', packaging illustration wishes to create a harmonic farming scene portraying the growing journey of the Little Winter Orange.